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Digital Marketing Strategist - Social Media Expert

Company: PESI
Location: Eau Claire
Posted on: February 19, 2021

Job Description:

Career Opportunity: Digital Marketing Strategist - Social Media Expert What We Do: At PESI we reach millions of professionals daily, offering them advanced training so that they can help others to achieve hope and healing. Our work has a deeper purpose; one that contributes to improving the quality of life of others. Our mission is to connect knowledge with need; we help clinicians, in the mental health and healthcare fields, throughout the world expand their knowledge through delivering innovative and cutting-edge training that helps them to improve the outcomes of their clients' lives. How We Do It: Our people create our success: We listen and learn, and we strive to meet or exceed the expectations of our customers, associates, and vendors. We go direct and assume competence: We expect open, honest, and ethical relationships, both internally and externally. We encourage you to be an entrepreneur: Our associates view their position or area as if it were their own business and make decisions accordingly. We aim for innovation and creativity: Continuous improvement and falling forward is what facilitates our ability to meet our mission of connecting knowledge with need. Overview the Digital Technology Team: The digital marketing technology team is utilizing cutting edge technology solutions to broadcast PESI's mission around the globe. This is a team of experience digital marketers with whom you will grow and expand your knowledge by collaboration and innovation. What You will Be Doing: (responsibilities) * Create, write, edit, publish and share on-brand daily content (e.g., original text, blogs, images, video, HTML) that expands social reach, builds meaningful engagement with our audience and drives revenue. * Set up and optimize social content on media sites within each platform for both organic and paid efforts (including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube). * Create a clear strategic plan for both organic content and paid campaigns that drive audience engagement metrics and leads to positive ROI. * Assist in monitoring and responding to customer comments, questions and reviews. * Ownership of customer issues, follow problems through to resolution, including sharing learnings with internal cross-functional teams. * Collaborate with brand teams brainstorming creative social media campaigns, opportunities for new product launches, product knowledge, and product information. * Build relationships with external partners to stay informed of industry trends to ensure social content is relevant and fresh * Audit content effectiveness. Gather data, analyze and make recommendations based on results. * Make data driven decisions related to the design and development of new campaigns/content ideas. * ?Be curious. Monitor and stay current on industry social media marketing trends, tools and resources. What You Bring to the Team: (skills and requirements) * College Degree in Marketing or related field and relevant sales/marketing experience. * 4+ years' experience in developing, trafficking and analyzing social media campaigns. Specifically, strong experience in in the following platforms: Facebook, LinkedIn, YouTube. * Coachable, intellectually curious and entrepreneurial-minded individual. * ?Experience with direct marketing copywriting. * Excellent written and verbal communication skills. * Ability to effectively manage production schedules and changing initiatives while meeting deadlines. * ?Motivation to quickly learn new technology. * ?Excellent problem solving skills in challenging and fast-paced environments. What Would Thrill Us: * Experience with social media sites such as Twitter, Pinterest, Instagram. * Experience with Google Analytics or other web analytics service * ?Experience with HTML, CSS is a STRONG PLUS * Experience with graphics editing and management, i.e. Adobe Photoshop * Experience with video editing software like Adobe Premiere Elements * ?Experience with blogging and content management systems * Experience with SEO What Else You Should Know About Us: We are an organization that loves to play the game of business and we are unapologetically driven and dedicated to creating world-class educational solutions for our customers. By doing so, we get to help people around the world find comfort and healing. Equal Employment Opportunity PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

Keywords: PESI, Eau Claire , Digital Marketing Strategist - Social Media Expert, Advertising , Eau Claire, Wisconsin

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