Digital Marketing Strategist - Social Media Expert
Company: PESI
Location: Eau Claire
Posted on: February 19, 2021
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Job Description:
Career Opportunity: Digital Marketing Strategist - Social Media
Expert What We Do: At PESI we reach millions of professionals
daily, offering them advanced training so that they can help others
to achieve hope and healing. Our work has a deeper purpose; one
that contributes to improving the quality of life of others. Our
mission is to connect knowledge with need; we help clinicians, in
the mental health and healthcare fields, throughout the world
expand their knowledge through delivering innovative and
cutting-edge training that helps them to improve the outcomes of
their clients' lives. How We Do It: Our people create our success:
We listen and learn, and we strive to meet or exceed the
expectations of our customers, associates, and vendors. We go
direct and assume competence: We expect open, honest, and ethical
relationships, both internally and externally. We encourage you to
be an entrepreneur: Our associates view their position or area as
if it were their own business and make decisions accordingly. We
aim for innovation and creativity: Continuous improvement and
falling forward is what facilitates our ability to meet our mission
of connecting knowledge with need. Overview the Digital Technology
Team: The digital marketing technology team is utilizing cutting
edge technology solutions to broadcast PESI's mission around the
globe. This is a team of experience digital marketers with whom you
will grow and expand your knowledge by collaboration and
innovation. What You will Be Doing: (responsibilities) * Create,
write, edit, publish and share on-brand daily content (e.g.,
original text, blogs, images, video, HTML) that expands social
reach, builds meaningful engagement with our audience and drives
revenue. * Set up and optimize social content on media sites within
each platform for both organic and paid efforts (including but not
limited to: Facebook, Twitter, LinkedIn, Instagram, Pinterest,
YouTube). * Create a clear strategic plan for both organic content
and paid campaigns that drive audience engagement metrics and leads
to positive ROI. * Assist in monitoring and responding to customer
comments, questions and reviews. * Ownership of customer issues,
follow problems through to resolution, including sharing learnings
with internal cross-functional teams. * Collaborate with brand
teams brainstorming creative social media campaigns, opportunities
for new product launches, product knowledge, and product
information. * Build relationships with external partners to stay
informed of industry trends to ensure social content is relevant
and fresh * Audit content effectiveness. Gather data, analyze and
make recommendations based on results. * Make data driven decisions
related to the design and development of new campaigns/content
ideas. * ?Be curious. Monitor and stay current on industry social
media marketing trends, tools and resources. What You Bring to the
Team: (skills and requirements) * College Degree in Marketing or
related field and relevant sales/marketing experience. * 4+ years'
experience in developing, trafficking and analyzing social media
campaigns. Specifically, strong experience in in the following
platforms: Facebook, LinkedIn, YouTube. * Coachable, intellectually
curious and entrepreneurial-minded individual. * ?Experience with
direct marketing copywriting. * Excellent written and verbal
communication skills. * Ability to effectively manage production
schedules and changing initiatives while meeting deadlines. *
?Motivation to quickly learn new technology. * ?Excellent problem
solving skills in challenging and fast-paced environments. What
Would Thrill Us: * Experience with social media sites such as
Twitter, Pinterest, Instagram. * Experience with Google Analytics
or other web analytics service * ?Experience with HTML, CSS is a
STRONG PLUS * Experience with graphics editing and management, i.e.
Adobe Photoshop * Experience with video editing software like Adobe
Premiere Elements * ?Experience with blogging and content
management systems * Experience with SEO What Else You Should Know
About Us: We are an organization that loves to play the game of
business and we are unapologetically driven and dedicated to
creating world-class educational solutions for our customers. By
doing so, we get to help people around the world find comfort and
healing. Equal Employment Opportunity PESI is committed to creating
a diverse environment and is proud to be an equal opportunity
employer. All employment decisions are based on business needs
without regard to race, color, ethnicity, religion, gender, gender
identity or expression, sexual orientation, national origin,
genetics, disability, age, veteran status or any other applicable
legally protected status. All qualified candidates are encouraged
to apply.
Keywords: PESI, Eau Claire , Digital Marketing Strategist - Social Media Expert, Advertising , Eau Claire, Wisconsin
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